2025

Unlocking Capacity: The Role of Online Platforms in Optimizing Capacity Utilization of Access-based Services

Jan N. Gremmel, Julian Teusch, Christian Koetsier, David M. Woisetschläger, Jörg P. Müller, Monika Sester

2025 American Marketing Association Winter Academic Conference

Abstract

This conference paper examines how membership in third-party online platforms shapes capacity utilization among access-based micromobility service providers, accounting for platform benefits, pricing and distribution decisions, and market conditions.

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